Who is salomondrin?
There are thousands of car-based Instagram accounts, but one that stands out amongst the rest is salomondrin's. This account is run by a very successful entrepreneur and filmmaker, who also has an extreme love for cars. He is an avid collector and has a large collection of valuable and exotic cars. Here is an example, where he shows a line-up of all his black cars in hi collection:
What does he do well?
Salomondrin shares in great depth about his cars, his stories and experiences when it comes to cars. He also has a YouTube channel where he creates a lot of content based on his cars as well as his adventures. Whenever he gets a new car or is replacing an older one, he always shares with his followers what the experience and emotion is like. Here is an example of his new GLE63S:
He also does a good job in posting some entertaining content pertaining to his youtube channel and his adventures. Here is an example where he is pretending to be Pablo Escobar with his wife on Halloween:
There isn't much bad to say when it comes to this account. If there was one thing, it is when he advertises his merchandise blatantly. Many of his posts contain products available for sale but sometimes there is a post solely featuring stock pictures of his products, which stick out terribly. Here is an example for hats:
Rather, instead of this, a picture showing the hat being warm from a close angle, or just the hats in real life would stick out a lot less and look much better. Also, bringing in some of the cars would help link it to the account better. This will keep this kind of content from being annoying to followers and add an overall level of better quality to the account.
There seems to be many ways. Firstly, there is a website where all the merchandise is sold. This is placed in the link in the page's bio:
Furthermore, there is the aforementioned YouTube channel. There are several hundred thousand subscribers there, allowing the account to bring in a significant amount of money. The Instagram page advertises for this account every now and then by announcing what will be coming up, like this:
In addition to this, there are partnerships that are formed between salomondrin and other entities or businesses that are related to cars. These relationships may not allow for any revenues but it could allow for more content creation of saving money when it comes to acquiring more resources. In this end, because of their social media presence, they are capable of saving significant amounts of money due to these partnerships. Here is an example where they advertise for a car company's car meet and a few weeks later, salomondrin has the opportunity to drive some of their cars on his videos:
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