What is pbandwatches?
This week we will look at pbandwatches, a Toronto-based watch lover and photographer. All content posted to this account is taken by the account owner and it is all original content. This account posts extremely high quality and detailed pictures of beautiful watches, belonging to himself or to others. It chronicles his life and adventures through pictures of watches.
What do they do well?
First and foremost, is the quality of pictures that are taken and shared to this account. These are some of the best quality and most original settings for watches that I have seen for a watch account. The best part is that all these pictures are taken by the account. These watches belong to the owner but also to many others that he has the pleasure of meeting and knowing. This allows for very diverse content in terms of watches.
One of the best part is how the setting and layout is always original and is just as exciting as the watches as well. Here is an example of a watch placed on top of cereal, created a wonderful contrast and attraction:
What can they improved on?
If there was one point to make, it would be to give more credit if it were possible. Sometimes he will post pictures of watches not belonging to him but without a tag showing who it belonged to. This would be interesting to have for followers so they can further explore. Furthermore, it feels that the account is not being monetized very much and it could benefit from more advertising in terms of partnerships. They could take more photos with other products that play into the themes already used in order to monetize further.
How are they monetizing?
As it was just mentioned, the monetizing seems to be very minimal. The monetizing that does take place is very tasteful and blends in very well. Here is an example where they are advertising a company's services by showing and mentioning their company name and business card in the photo as well as the caption:
This is a very pleasant way to advertise and is very welcoming for followers. Such a well done advertisement shows very well in the eyes of the followers and makes for positive advertising.
In addition, there is subtle advertising, where they place certain products in the pictures that will influence the followers to want to further inquire on them and potentially make a purchase. Here is an example with bracelets:
Once again, it all blends very well and is not obtrusive. This account does very well in integrating advertisements but as it has been said, they could profit from integrating more in the same fashion.
It is up to them to decide, if being as ad-free as possible is part of what they are, then there is no problem with it seeing as their quality is of such a high standard.
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