Let's Explore - gymmemesofficial

Let's explore gymmemesofficial's Instagram page.

What is gymmemesofficial?

Similarly to dogsbeingbasic, this instagram page posts funny content in the form of memes about the gym, the type of people that go as well as the lifestyle overall. They post several time throughout the day for their 1.4M followers and the content is relatively unique and different. When the content belong to someone else they do reference them. They also advertise themselves and others quite a lot.

What do they do well?

For gym-goers, they post relatable and funny content based on real gym member experiences. It is enjoyable for followers to realize that they aren't the only ones who feel this way about these situations.

A post like this is relatable for many and since it is not original content but they do properly reference it. This post original belongs to fuck_cardio. When they don't create their own content they post other people's photos with the watermark.

What can they improve on?

They advertise themselves and their partnership with a clothing company many times a day and this does tend to get annoying. Posts such as these are posted several times a day: 

Whenever they have a promotion on their affiliated website they post about it in every caption of every new post. This can start to get extremely obnoxious for followers, maybe getting them to unfollow. Also, they post a lot of content that does not belong to them. It would be nice to see if they started posting more original content. This would attract and retain more followers.

How do they monetize?

Primarily, as it has been mentioned, they have a partnership with a bran called doyoueven, where you can buy sporty and gym related merchandise from their website. They have posts dedicated to the merchandise that can be found with nicely taken photos. They also refer the follower to this company's Instagram page. They refer to sales that are occurring on the website on almost every post, just as in this example:

It seems that they have partnerships with other Instagram accounts and post content on their behalf, referencing them in the caption. One of these is the account mentioned two sections ago and another one is with themgainz_official. These accounts are significantly smaller than the one being looked at, so they are partnered in order to gain more followers.