Thursday, 17 November 2016

Let's Explore - mytherapistsays

Let's explore mytherapistsays's Instagram page.




What is mytherapistsays?

This Instagram account if one of the better meme accounts out there. Unlike the majority of accounts that simply and annoyingly share each other's content, this account posts more unique and original content. It seems that the majority of these memes are made by the account and if they have been made elsewhere, it is referenced in the description. They have a lot of animal content memes, which make it more original and distinct then the other large meme pages out there. Here is an example of a post that is up with current events and tastefully funny:





What do they do well?

Their content is what they do best. Their content is the perfect mix. They have content that keeps up with current events, such as the picture above, which allows many viewers to have interest and continue following the account. This can also cause for viewers to suggest other users. Next they also keep up to date with the most current memes that are trending, but without copying the most popular ones. This means their content is current and will attract more followers. Lastly they also have more unique meme that involve random photos as well as animals, which keep their feed more fresh and overall more entertaining.



Here is another post that keeps up with current events, and also references another account, a monetization technique that will be discussed later on.


What could they improve on?

In terms of content, there shouldn't be anything to improve. In terms of monetizing, they don't seem to do much promoting, which is appreciated by the follower, but from their stand point they could make quite a bit more revenue. They have 1.4M followers, which could help them garner significantly anymore add revenue.


How are they monetizing?

In their bio they say that they can be contacted for promotions:


The first type of promoting they do is for up and coming accounts that are using them to gain more followers and screen time. Here is an example of an account that has gotten mentioned several times in the last while:


The second type of promoting they do is for businesses and their products by posting them as a photo and mentioning them in the caption. Here are two examples of promotions for a product, on the left, and for a company, on the right.



They also do promotions for apps by sharing their advertising videos and providing links in their description or by referring to the other accounts description. Here is an example of this for HingeApp:






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