Let's Explore - art_collective

Let's explore art_collective's Instagram page.

What is art_collective?
This Instagram page is a collection of visual art. The page contains visual art ranging from drawings, paintings, sculptures, tattoos and many more. They post about 15-20 pictures per day. The vast majority of their posts are the pieces of art themselves, while some art promotions, either for other brands, products or accounts but as well as for their own website (artcollectiveshop.com). They consider themselves the "Official Art Nerd Brand" that curates visual art on Instagram.

What do they do well?
This Instagram account's content is very diverse. They evidently take a good amount of time to find new art daily to share with their followers. A great example is this piece by Stavros Damos.

Overall, they curate a wonderful collection of visual art with important credit references and modest promotions.


What could they improve on?
Their self-promotion manages to stick out like a sore thumb. As an example, this post of an art_collective mug.

A modest suggestion would be to spice up the picture by making it slightly more artistic and adding some visual art elements that make it blend better within their page, without it getting lost.


How about monetization?
This next part is solely based on looking into the posts and understanding just how Instagram can be monetized. According to next web's "How to grow and monetize your Instagram account", Instagram as a platform cannot be monetized, but the account can be used for monetization. According to them, money can be made by selling caption space, selling URL link space in bio, posting for others, as well as linking to recent posts for other accounts. Obviously, self-promotions for own products, services or brand is a way of monetizing as well.

It seems that art_collective takes advantage of all of these ways to monetize. They promote their own brand, as it was discussed in the last section. They also post for other accounts and brands and give what seem like paid for shoutouts. Here's an example of what seems to be a paid shoutout for christhevalentine.

Furthermore, when it comes to art_collective's online store, a sufficient amount is saved when it comes to advertising. They have exposure to an audience of 1.2 million people, all through a free account. It seems they advertise for free. At the end of the day, e-business allows them to collect varied revenue streams and reduce expenses, all contributing to their bottom line.